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From SEO to GEO: How agencies are navigating LLM-driven search
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
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Beyond keywords: Unlocking the power of AI visibility for your brand
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
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Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
Synthetic data: The future of business decision-making?
Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.
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Generation AI: Can AI redefine friendships for the Indian youth?
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
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