lotame
Tech platforms' losses from IDFA to hit $16 billion in the coming year
Facebook to suffer the worst jolt from Apple's privacy squeeze, which caused four large platforms to lose $10 billion in lost revenue, notes a new report from Lotame.
Lotame touts 'firehose-level access' to 'guts' of platform
'Unstacked' approach and DFaaS (data firehose as a service) product represent a move away from 'one size fits all' tech stacks.
GDPR: how has it changed data protection in Asia?
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
3 questions marketers need to ask about data quality
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
APAC's digital-data deficit, and what to do about it
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
Only 14% of audience-data purchases deemed successful
Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
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