lululemon
Stretching limits, sculpting success: Lululemon's rise from controversies to cult status
BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?
RGA taps into AI-generated art to shine a light on mental health disorders in Singapore
The exhibition entitled "Prompting Feelings" features the work of eight unique artists, each portraying their own struggles with mental health from schizophrenia to anxiety disorder, bipolar disorder and more.
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State of wellbeing in APAC in 2023: 1 in 3 hit all-time lows
Lululemon’s latest Global Wellbeing report delivers a stark wake-up call: wellbeing remains frozen since peak pandemic, mental health taboos persist even for Gen Z's, and workdays are lost to these struggles.
Asia-Pacific Power List 2023: Lynn Cheah, Lululemon
Bringing professional experience from luxury to Lululemon, Cheah has been leading the sports fashion brand into another decade in Chinese Mainland to become a must-have apparel and a label for the middle class.
From humble beginnings to sweaty success, Lululemon's impressive China triumph
Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
What is the secret sauce behind Lululemon’s popularity in China?
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
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