Analysis Marketing Branding
Nikita Mishra
Jan 8, 2024

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

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