map

Oct 20, 2019

Dior in crisis in China, but yet to apologize on Western social media

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Aug 12, 2019

Coach, Versace under Chinese fire for problematic country listings

Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.

Mar 6, 2013

IPG Mediabrands acquires Interactive Avenues India

INDIA - IPG Mediabrands has acquired Interactive Avenues, an independent full-service digital agency with 200 employees across offices in Mumbai, Delhi and Bangalore.

Oct 5, 2012

IPG launches Mediabrands Audience Platform services in Japan, appoints MD

TOKYO - Taro Fujinaka has been appointed to helm and launch the Mediabrands Audience Platform (MAP), which combines Reprise Media and Cadreon in Japan.