IPG launches Mediabrands Audience Platform services in Japan, appoints MD

As managing director, Fujinaka will drive the social, mobile and programmatic display services that form the core MAP product. He joins from Electronic Arts / Playfish Japan Experience, where he served as lead product manager since 2011. Prior to that, he spent several years working at Yahoo! and Overture Japan KK.

Fujinaka will report to Arun Kumar, president, MAP G14. 

In Japan, MAP currently comprises search marketing agency Reprise Media and audience management platform Cadreon. Globally, it also includes mobile arm Ansible Mobile and data analytics agency Spring Creek Group, both of which have yet to be launched in Asia. 

Commenting on the appointment, Kumar said that Fujinaka's ability to lead multi-functional teams successfully makes him likely to succeed in Japan's sophisticated market.