marico
Asia-Pacific Power List 2025: Somasree Bose Awasthi, Marico
A veteran of homegrown Indian FMCG brands, Somasree Bose Awasthi is rewriting the marketing playbook with technology, even as she builds a more equitable work environment for women in marketing.
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Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear
X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.
Parachute Advanced hair oil sets out to revitalise an old brand in India
Coconut hair oil brand Parachute Advanced is aiming to revitalise its image among young Indian women who grew up with the brand.
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