marketer
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
.png&h=268&w=401&q=100&v=20250320&c=1)
How CTV can benefit all brands, big and small
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
How strong are your client-agency relationships?
Have your say for the chance to win a US$750 voucher of your choice.
Half of APAC marketing teams 'completely exhausted': Research
Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
