mccann healthcare
INTERVIEW: Healthcare industry should learn from retail, FMCG industries
SINGAPORE - The healthcare industry can learn from the retail and FMCG industries as the latter’s marketing strategies in the healthcare sector is getting ever more dynamic.
McCann Worldgroup Philippines announces multiple wins
MANILA - McCann Worldgroup Philippines has started the year with several new business wins across different disciplines including creative, digital, activation campaigns, media planning, and buying and implementation.
Healthy Options brings better living through "pure and natural" food
PHILIPPINES - Healthy Options, together with McCann Healthcare, has launched an integrated campaign, entitled “Pure & natural”, to introduce a fresh and unconventional approach to the concept of nutrition.
CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers
SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.
Marcus Sigurdsson joins McCann Healthcare as lead digital catalyst for APAC
ASIA PACIFIC - McCann Healthcare Worldwide has appointed Marcus Sigurdsson to the newly created role of lead digital catalyst for Asia-Pacific.
Amar Urhekar appointed president of McCann Healthcare Worldwide Japan
TOKYO - Amar Urhekar (pictured) has been promoted to representative director and president of McCann Healthcare Worldwide (MHWW) Japan.
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