Healthy Options brings better living through "pure and natural" food

Its highlight is an "Adam-and-Eve"-type couple bodies in a heaven-like setting, symbolising healthy and all-natural living. The TVC features the shapely duo, wearing nothing but troubled expressions as they explore through the urban jungle, in search of better living alternatives.

They eventually find a Healthy Options store transformed into a paradise. The characters represent the people who refuse to give up on a finer quality of life and pursue healthier options, no matter how rare or premium.

This campaign follows the previous “Life is beautiful” campaign, which positioned Healthy Options as the go-to place for high-grade all-natural products. The media usage includes print, retail and digital.

Romy Sia, managing director at Healthy Options, noted that besides the natural food products, the supermarket also has frontline staff, many of whom are registered nutritionists, to guide shoppers.

“As more and more people are getting interested in what they eat, I feel it’s important that we assure them that at Healthy Options there’s nothing that will be harmful to them in terms of artificial ingredients and chemical additives. This is what we are bringing out in our latest ad campaign.”

VJ Yamat, managing director at McCann Healthcare, said the ad shows the creative side of healthcare communications, as the agency has well-defined consumer insight with the potent mix of health and wellness expertise.