media arts lab
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
Apple 'quiets the noise' in new AirPods Pro ad
Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Creative Minds: A limbo artist dreams of discussing the human mind at dinner
Pimwadee 'Pim' Lai, the creative director at TBWA Media Arts Lab Singapore, does voiceovers on the side and when things get too hectic, finds comfort in doing her laundry.
Shock and applause for Apple Watch's chilling real-life emergency call ad
The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives.
Creative Minds: Yukai Nishimura's destiny in art direction
We get to know the art director at TBWA Hakuhodo and Media Arts Lab through her answers to 11 questions. Learn why she never considered any other career, why sushi is a nearly spiritual experience for her, and how she has to remind herself not to be too serious.
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