Staff Reporters
Mar 21, 2023

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

Apple has collaborated with the director group Megaforce to demonstrate the noise-cancelling capabilities of its AirPods Pro.

Created by TBWA\Media Arts Lab, 'Quiet the noise' follows a woman as she makes her way through a noisy city scene.

All isn't quite as it seems, however, as the loud objects float in the air above because the city-dweller's AirPod Pros are droning it out.

When she uses the touch control to turn the noise-cancelling off, the noise crashes back down to the ground.

A simple version of Pixies' Where is my Mind plays throughout the ad.

Credits

Brand: Apple
Agency: TBWA\Media Arts Club
Director: Megaforce
VFX: Electric Theatre Collective
Colourist: Luke Morrison

Agency: Mal
Executive producer: RJ Pomeroy
Senior producer: Danielle Watchman
Executive creative director: Greg Greenberg
Creative director: Annie Rosen
Production company: Iconoclast LA
Directors: Megaforce
Executive producer: Caroline Pham
Producer: Richard Weager
Director of photography: Matias Boucard
Editorial: Final Cut
Editor: Joe Guest

Source:
Campaign UK

Related Articles

Just Published

2 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

3 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

4 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

4 hours ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.