Staff Reporters
Mar 21, 2023

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

Apple has collaborated with the director group Megaforce to demonstrate the noise-cancelling capabilities of its AirPods Pro.

Created by TBWA\Media Arts Lab, 'Quiet the noise' follows a woman as she makes her way through a noisy city scene.

All isn't quite as it seems, however, as the loud objects float in the air above because the city-dweller's AirPod Pros are droning it out.

When she uses the touch control to turn the noise-cancelling off, the noise crashes back down to the ground.

A simple version of Pixies' Where is my Mind plays throughout the ad.

Credits

Brand: Apple
Agency: TBWA\Media Arts Club
Director: Megaforce
VFX: Electric Theatre Collective
Colourist: Luke Morrison

Agency: Mal
Executive producer: RJ Pomeroy
Senior producer: Danielle Watchman
Executive creative director: Greg Greenberg
Creative director: Annie Rosen
Production company: Iconoclast LA
Directors: Megaforce
Executive producer: Caroline Pham
Producer: Richard Weager
Director of photography: Matias Boucard
Editorial: Final Cut
Editor: Joe Guest

Source:
Campaign UK

Related Articles

Just Published

12 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

12 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

14 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

14 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.