mediabrands
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
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Yum Brands, Swatch and Dyson put media duties with GroupM China under review
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
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Amazon layoffs to impact agencies in APAC
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
Prime Video nabs first big agency partner as it prepares to sell ads in 2024
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
Women to Watch 2023: Cindy Eliza Vaz, Mediabrands
As a law grad turned marketer, Cindy Eliza Vaz has shaped her career path remarkably, improving the quality of digital performance across Mediabrands and steering it into new frontiers.
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Tech MVP 2023: Lu Kenn Wong, Mediabrands
MOST VALUABLE PROFESSIONAL: Armed with addressable technology (Wong’s weapon of choice) he thrives in targeting granular audiences with personalised content at scale.
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