mediasense
Discipline is the new disruptor in APAC's marketing future
More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
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Hidden costs emerge in China’s $16.8 billion influencer market
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
'The holding company model has been broken for a long time': MediaSense CEO
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.
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