merdeka

Aug 31, 2023

Brands amplify Malaysian pride with 2023 Merdeka Day campaigns

Celebrating unity, crafting connections, and uplifting Malaysian identity—here's a roundup of work that captures the essence of Merdeka Day.

Aug 30, 2022

Most memorable Merdeka campaigns of all time

Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.

Sep 2, 2021

Petronas' love song to Malaysia strikes a chord

While not in any way surprising, the brand's animated music video aims to inspire solidarity and hope to Malaysia as the pandemic wears on. It succeeds.

Aug 31, 2020

Marketers match a more subdued Merdeka in Malaysia

With the usual energy of Independence Day missing due to pandemic restrictions, marketers find new ways to connect with consumers.

Aug 14, 2019

RHB Bank asks Malaysia to 'See beyond colour'

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

Sep 11, 2017

KFC buckets break ice for multi-ethnic Malaysians

Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.