mistakes

Jun 6, 2024

‘The consumer shouldn’t be the guinea pig’: Ad industry cautions against hasty AI rollouts

Google is in hot water again over AI inaccuracies. With ads soon coming to its AI overviews search product, digital advertising executives urge the tech industry to slow down.

Dec 16, 2016

Year in review: Brand stumbles and PR crises

We continue our year-end features with the year's biggest PR controversies. Culling this list to a succinct five was very difficult, as always.