mobile marketing association
Mobile Marketing Association announces Smarties winners
Unilever and Mindshare won big at the awards ceremony in Singapore.
Affle Group, MMA launch US$3.3-million fund to boost mobile marketing
SINGAPORE - Media company Affle Group, in association with the Mobile Marketing Association (MMA), has launched US$3.3-million fund called Mobile 2x (M2X) to fuel the growth of a mobile-marketing ecosystem in emerging markets.
Southeast Asian mobile users turn to mobile ads for content: MMA & Vserv
SINGAPORE – Young, educated mobile internet users in Southeast Asia tend to seek downloadable content through mobile ads, according to the “Mobile Internet Consumer - Southeast Asia 2013” report.
Singaporeans prioritise smartphones over spouses in the morning: MMA
SINGAPORE – The Mobile Marketing Association (MMA) released the latest in its series of SmartGraphics. This year, the number of mobile subscriptions in Singapore reached 7.8 million, making the city-state’s smartphone penetration rate, at 150 percent, one of the highest in the world.
Marketers should spend 7 per cent of budget on mobile: US study
GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association.
MMA announces board of directors, executive committee
SINGAPORE - The Mobile Marketing Association (MMA) has announced its new board of directors and executive committee for Asia-Pacific.
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