moove media
New taxi screens make ad-watching all but mandatory
OPINION: Moove Media risks creating resentment by making it harder for "captive" Singapore taxi passengers to opt out of advertising.
Photos: Moove Media's 'Big Top' launch event
The OOH media company introduced a format that adds ad space to Singapore buses.
Coca-Cola and PepsiCo vie for commuter attention in Singapore
SINGAPORE - As Singapore experiences hotter-than-usual weather, beverage brands Coca-Cola and PepsiCo have taken to the streets to entice and engage consumers with some interactive OOH installations.
CASE STUDY: How Moove Media used cows as ambassadors of kindness
Moove Media, the advertising arm of ComfortDelGro, launched a 'Happy Cows & Hearts' campaign and Facebook contest to promote graciousness and kindness.
Moove Media cows celebrate Singapore’s workforce
SINGAPORE - Transport-media owner Moove Media is revisiting its popular cows initiative with a ‘Moove Cows@Work’ campaign paying tribute to Singapore's workforce.
Moove Media opens "Merryland"
Moove Media Pte Ltd, ComfortDelGro’s outdoor advertising arm and transit media owner, celebrated the opening of its new office recently to much fanfare in a retro carnival-themed party, complete with a gaming arena, food stalls and ‘live’ bands. Aptly called “Merryland”, the 70,000 sq ft new office houses all of the company’s various departments and facilities, including its taxi installation bay, under one roof.
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