Media
Staff Reporters
Jan 27, 2017

Photos: Moove Media's 'Big Top' launch event

The OOH media company introduced a format that adds ad space to Singapore buses.

Singapore's Moove Media hosted 450 people from agencies, brands and other partners on 10 January to mark the launch of its Moove Big Top format, an aluminium extension that provides additional ad space on single-level buses.

The Moove Goes Big launch event, held at JW Marriott Hotel Singapore South Beach was themed as 'the Forest of the Giants', which explains why some people are wearing gigantic insects and arachnids in the photos seen here.

Media personality Tan Kheng Hua hosted the event, which was also an early Chinese New Year celebration complete with Lo-Hei and a Lion dance.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

3 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

5 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

'Local with full autonomy': Ogilvy global leaders on their mission in China

6 'Local with full autonomy': Ogilvy global leaders on their mission in China

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

8 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

The Philippines' top 50 brands

9 The Philippines' top 50 brands

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025

Related Articles

CASE STUDY: How Moove Media used cows as ambassadors of kindness
Jul 18, 2013
Sophie Chen

CASE STUDY: How Moove Media used cows as ambassadors...

Moove Media cows celebrate Singapore’s workforce
Jul 20, 2012
Staff Reporters

Moove Media cows celebrate Singapore’s workforce

Moove Media appoints Eye Corp’s Junice Liew
Feb 7, 2011
Angelia Seetoh

Moove Media appoints Eye Corp’s Junice Liew

New taxi screens make ad-watching all but mandatory
Apr 18, 2018
Matthew Miller

New taxi screens make ad-watching all but mandatory

Just Published

Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
1 day ago
Staff Reporters

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

APAC lags as Saatchi & Saatchi leads global new business charge
The Knowledge
1 day ago
Jamie Rossouw

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

Amazon's ad business soars, reaching US$56 billion in 2024
1 day ago
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

Meta doubles down on AI tools to boost ad performance
1 day ago
Ravi Balakrishnan

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.