Staff Reporters
Jan 27, 2017

Photos: Moove Media's 'Big Top' launch event

The OOH media company introduced a format that adds ad space to Singapore buses.

Singapore's Moove Media hosted 450 people from agencies, brands and other partners on 10 January to mark the launch of its Moove Big Top format, an aluminium extension that provides additional ad space on single-level buses.

The Moove Goes Big launch event, held at JW Marriott Hotel Singapore South Beach was themed as 'the Forest of the Giants', which explains why some people are wearing gigantic insects and arachnids in the photos seen here.

Media personality Tan Kheng Hua hosted the event, which was also an early Chinese New Year celebration complete with Lo-Hei and a Lion dance.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

8 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

8 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

8 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.