netflix
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There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
Netflix sends off Stranger Things with major APAC farewell campaign
Activations roll out across Tokyo, Jakarta, Manila, Kuala Lumpur and Bangkok ahead of the season finale on New Year’s Eve.
Paramount launches hostile $104 billion cash bid to take over Warner Bros
Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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