netflix
Netflix doubles ad revenue in 2024, targets another doubling in 2025
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
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Netflix is going all out for Squid Game season 2—and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Diwali 2024: Campaigns lighting up the festive season
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
How that Netflix noise sells Burger King in Korea
AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.
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