Ian Whittaker
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It's a year of shake-ups in APAC adland
As full-year results roll in, some agencies are gaining momentum while others face headwinds. And with China’s downturn forcing a rethink, where will the next wave of growth come from? Ian Whittaker pens down his thoughts.
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Asian advertising braces for a trade war that may ...
No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian Whittaker.
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Omnicom’s Interpublic ambition: A deal that could ...
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
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How Trump's presidency will reshape the global tech ...
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
What to do about China? The question facing many ...
As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?
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The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
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