Ian Whittaker
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Why cutting brand spend is the corporate equivalent ...
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
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Hammers and nails: The problems with WPP’s new strategy
Cindy Rose has steadied WPP in the short term, observes Ian Whittaker, but has the tech-heavy strategy overlooked the strengths that once made it great?
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
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Why advertisers should be wary of pinning their ...
OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.
Buckle up for the ride as agency world will look ...
A change of CEO at WPP and a potential sale of Dentsu’s international business are just two signs that major change is coming to the global agency sector.
What the upcoming results season is likely to bring ...
Q2 reporting kicks off next week with Omnicom.
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