newco
WPP unveils Wavemaker as name of merged MEC-Maxus agency
Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.
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Peter Vogel named ‘NewCo’ ANZ head
Vogel will also have Southeast Asia responsibilities.
'NewCo' will scrap regional offices: Castree
Maxus APAC CEO moved to new global role in London; new GroupM company name will not begin with ‘M’
'NewCo' pieces North Asia team together
Masako Wakana will take the lead for 'Newco' in Japan, the latest in a drip-feed of ‘NewCo’ country market appointments.
'NewCo' leadership takes shape in SEA
MEC chiefs in Thailand, Philippines, Malaysia, Vietnam and Indonesia to lead newly merged agency with Maxus in their markets, while Singapore to be led by local Maxus leader.
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