Faaez Samadi
Aug 18, 2017

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

Peter Vogel
Peter Vogel

Peter Vogel, APAC CEO of GroupM’s MEC, has today been announced as the head of ‘NewCo’ Australia and New Zealand, the as-yet-unnamed entity following MEC and Maxus’ merger, when it launches in January 2018.

Vogel became APAC CEO at MEC in 2015, and was previously ANZ CEO for more than six years. He has been with MEC for 17 years, since the agency acquired Nota Bene, the South African media strategy firm he founded.

Vogel will also lead the NewCo Southeast Asia hub. The ANZ management team will be finalised in the coming weeks.

Source:
Campaign Asia

Related Articles

Just Published

51 minutes ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

1 hour ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

1 hour ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

2 days ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.