Media News
Faaez Samadi
Aug 18, 2017

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

Peter Vogel
Peter Vogel

Peter Vogel, APAC CEO of GroupM’s MEC, has today been announced as the head of ‘NewCo’ Australia and New Zealand, the as-yet-unnamed entity following MEC and Maxus’ merger, when it launches in January 2018.

Vogel became APAC CEO at MEC in 2015, and was previously ANZ CEO for more than six years. He has been with MEC for 17 years, since the agency acquired Nota Bene, the South African media strategy firm he founded.

Vogel will also lead the NewCo Southeast Asia hub. The ANZ management team will be finalised in the coming weeks.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

Cheetos’ launches limited edition fashionably functional pants

9 Cheetos’ launches limited edition fashionably functional pants

‘Just tone deaf’—Nike’s marathon campaign backlash

10 ‘Just tone deaf’—Nike’s marathon campaign backlash

Related Articles

'NewCo' leadership takes shape in SEA
Jul 4, 2017
Faaez Samadi

'NewCo' leadership takes shape in SEA

Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO
Apr 21, 2022
Staff Reporters

Reprise's Maria Grivas replaces Katie Rigg-Smith as ...

'NewCo' will scrap regional offices: Castree
Aug 11, 2017
Robert Sawatzky

'NewCo' will scrap regional offices: Castree

'NewCo' pieces North Asia team together
Jul 5, 2017
Jenny Chan 陳詠欣

'NewCo' pieces North Asia team together

Just Published

AI, copyright, and creativity: The fine line between innovation and exploitation
2 days ago
Matthew Keegan

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

Women to Watch 2024: Vivian Liu, DeVries Global
2 days ago
Staff Reporters

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

A new campaign gives dignity to Vietnam's unsung heroes
2 days ago
Staff Reporters

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

Amazon unveils first brand overhaul in 25 years, led by Koto
2 days ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.