nike
Nike follows up on 'Winning isn’t for everyone' for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
No longer 'Just Doing It': Can Nike recapture its magic?
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
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