nike
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Nike dropped a soup pop-up in Guangzhou, Gen Z is eating it up
The campaign is fronted by Olympic sprinter Su Bingtian.
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
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Nike and Skims debut athleisure line with a star-studded campaign
After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
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Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
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Nike’s latest campaign urges a new generation to find their motivation
The sportswear giant reimagines its famous slogan in this Tyler, the Creator-narrated spot featuring an all-star roster of athletes spanning multiple sports.
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‘Just tone deaf’—Nike’s marathon campaign backlash
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.
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