octopus
May 29, 2025
Asia-Pacific Power List 2025: Jaslin Goh, Octopus
With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.
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Nov 15, 2024
Yuu dominates Kantar's BrandZ Hong Kong ranking
DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.
Oct 17, 2022
Peta UK warns people of ‘The octocurse’
The 90-second film was created by Grey London in an effort to stop people from eating octopus.
Jul 29, 2020
Octopus embraces OMD Hong Kong for media duties
The payments brand says it was looking for a partner with strong digital capabilities.
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