olympics
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Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
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How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Olympics: a golden opportunity for brands despite reputation risks
About one million people flocked to the Champs Élysées on New Year’s Eve to cheer the arrival of the French capital’s Olympic year.
Horsing around for the Tokyo Olympics
A new video podcast series looks back on celebrated sports advertising campaigns. Here the creator and presenter remembers one personal favourite that he was involved in.
"A cute ad, without an action, means nothing"
Tianna Bartoletta. a three-time Olympic Gold winner, was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
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