opera mediaworks
How Disney’s Finding Dory used mobile video to win over Indonesia
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
In-app ads and games dominate mobile Asia: Opera Mediaworks
Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.
Mobile ad-blocking has invaded Asia and it's here to stay
Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.
7 ways to design better mobile campaigns in 2016
ASIA-PACIFIC - As mobile advertising moves along with the times, simply shrinking your TVC or campaign down to the size of a mobile ad could equate to pouring ad dollars down a drain. Here are some tips for getting the most out of your mobile ad campaigns in 2016.
As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps
SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.
Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks
Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.
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