Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks
Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Dentsu Q3 2024 earnings: Japan's growth contrasts ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
To the junior creative in the industry: 'It's okay ...
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
PHD wins $35 million Bosch China media account
EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.
Beyond Wall Street: Dow Jones on redefining legacy ...
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.