Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks
Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
40 Under 40 2024: Matthew Zeng, DSTNCT
Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.
Nunn Media climbs to $42.8 million in wins, leading ...
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
'Your idea must impress, your craft must evoke ...
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.