oscar prats
May 22, 2013
Give consumers control to succeed with video content: Digital Matters panel
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
Jan 16, 2013
Ogilvy Singapore makes two senior appointments
SINGAPORE - Ogilvy & Mather Singapore has made two senior appointments, appointing Oscar Prats as managing director for OgilvyOne Singapore and Steve Walls as head of planning.
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