owned media
Coke to close its 'Park' in Japan after nearly 10 years
The soft drinks giant is putting a smartphone app at the centre of its engagement strategy.
Paid, owned and earned just more silos
MEDIA DEBATE: Despite all the buzz surrounding POE media, when asked if clients and agencies should organise their teams around these three disciplines the resounding answer seems to be ‘No’
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
GLOBAL - The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".
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New STW agency Bohemia looks to leverage on owned media
SYDNEY - A team of STW Group executives have launched a new marketing communications agency, named Bohemia.
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