paramount

Paramount completes $8 billion merger with Skydance Media in bid to ‘energise’ the streamer
Jul 10, 2024
Joseph Arthur

Paramount completes $8 billion merger with Skydance Media in bid to ‘energise’ the streamer

With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.

Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry
Dec 22, 2023
Jessica Heygate

Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.

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