partnerships
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.
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YouTube partners with Shopee to launch shopping feature
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
What Kamala Harris can teach us about creative partnerships
Having a variety of viewpoints, but steadfastly sharing the Vision Thing, remains crucial in any working relationship.
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Grab integrates OpenAI technology into its platform
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
Campaign Podcast: Are creative partnerships more intense than a marriage?
Campaign's editorial team discusses a trio of features on creative partnerships.
TikTok study reveals five best marketing practices when working with creators
TikTok partnered with creator marketing platform CreatorIQ on the report, which reveals creator partnerships deliver maximum bang for buck on the scrollable platform.
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