Campaign's editorial team discusses a trio of features on creative partnerships.
Campaign UK's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.
The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third considered lone creatives.
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The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.
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