Campaign's editorial team discusses a trio of features on creative partnerships.
Campaign UK's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.
The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third considered lone creatives.
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As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
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The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
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