paywall
Selling the SCMP: Publisher eyes ambitious targets as it re-embraces paywall
The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
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Financial Times targets businesses with new campaign
GLOBAL - The Financial Times is rolling out a global corporate marketing campaign to promote the FT subscription as an essential tool for businesses.
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