pharmaceutical
Revolutionising healthcare comms
The creation of McCann Health’s Global Scientific Council brings a valuable new resource for medicine and clients
How GSK used Alibaba data to reach a new nasal-spray buyer
Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
The truth about doctors: global study reveals impact of rapid technology changes on medical industry
McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society
GSK splits media between Group M and Omnicom
GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.
Merck pitches consumer health products media business
GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.
CAMPAIGN SPOTLIGHT: From Drugs to Brands
Healthcare marketers from around Asia gathered in Singapore March 1 to discuss a wide range of topics from government regulations and compliance to the biggest emerging markets to the proper mix of digital versus traditional media.
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