GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.
The full-service media pitch, covering planning, buying and digital, is said to cover Merck’s consumer health products line, which includes over-the-counter brands.
The pitch is understood to currently be at preliminary stages, with RFP documents issued.
Merck did not respond to Campaign Asia-Pacific’s request for comment.
According to Merck’s website, its consumer health business is primarily focused on Europe (France, Germany and the UK) but it has a growing presence in emerging markets.
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