GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.
The full-service media pitch, covering planning, buying and digital, is said to cover Merck’s consumer health products line, which includes over-the-counter brands.
The pitch is understood to currently be at preliminary stages, with RFP documents issued.
Merck did not respond to Campaign Asia-Pacific’s request for comment.
According to Merck’s website, its consumer health business is primarily focused on Europe (France, Germany and the UK) but it has a growing presence in emerging markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.
Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
David Krupp outlines his gameplan to bring measurability, ROI, and excitement to OOH—a space notoriously low on the priority list for many marketers.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
