GLOBAL – Pharmaceutical company Merck is understood to be pitching its global media planning and buying account for its consumer health products.
The full-service media pitch, covering planning, buying and digital, is said to cover Merck’s consumer health products line, which includes over-the-counter brands.
The pitch is understood to currently be at preliminary stages, with RFP documents issued.
Merck did not respond to Campaign Asia-Pacific’s request for comment.
According to Merck’s website, its consumer health business is primarily focused on Europe (France, Germany and the UK) but it has a growing presence in emerging markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)