pharmaceuticals

Feb 22, 2024

Perrigo hires VML as global strategic and creative partner

The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift their ad strategies

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

Jun 7, 2013

Big pharma in uphill battle

As the dynamics of healthcare change, brands need to define their selling points.