Marketing Media Analysis
Jenny Chan 陳詠欣
Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

FWD was one of the first non-medical clients for MIMS

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