pop mart
Feb 3, 2025
Trump's tariffs: What will happen to Chinese outbound brands?
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Oct 21, 2022
Brand Health Check: How can Pop Mart continue to stay relevant?
In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?
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