pr
Did Heathrow’s shutdown prove that bad press no longer matters?
When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
AI: An untapped hero in crisis management
When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.
Current Global CEO George Coleman to depart
Coleman plans to leave the agency this month.
FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact
Joseph previously held roles at Ketchum such as US CEO and global CMO.
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
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