pr

3 days ago

Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards

With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.

Apr 15, 2025

The biggest shift in PR history is not AI

Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson

Apr 10, 2025

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Mar 29, 2025

Did Heathrow’s shutdown prove that bad press no longer matters?

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

Mar 26, 2025

Unilever influencer focus: Are creators leaving PR in the dust?

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

Mar 25, 2025

AI: An untapped hero in crisis management

When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.