product placement
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How Harbin Beer rewrote the rules of product placement
Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.
Do your audiences like what they see?
With brands fighting for space and to be heard, consumers are increasingly likely to respond only to ads that resonate and engage.
Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
Hong Kong mulls new direction on TV product placement
Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
Partners bring dynamically generated in-game ads to APAC
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
Mercedes-Benz debuts new cars in happy-new-year movie
Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.
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