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Oct 4, 2012
NFC shows potential for consumer engagement, given time
SINGAPORE - At a recent invite-only event in Singapore, partygoers were invited to tap their phones on a beer mat to enter a lucky draw as part of a live trial that highlighted both the potential of NFC (near field communications) technology and some of the challenges surrounding it.
Feb 10, 2012
Tesco expands its virtual stores to bus stops
SEOUL - Tesco Homeplus is expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul.
Oct 7, 2011
SMRT dedicates space for mobile interaction with NFC tags, QR codes
SINGAPORE - Commuters can now interact with brands and services using their mobile phones in NFC-enabled outdoor spaces at 5 SMRT train stations.
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