rebranding
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Tag launches new branding with a promise to ‘make it land’
The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
Alpro unveils global brand redesign bursting with flavour
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
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