research report
China's most effective online touch points : TNS, GroupM
CHINA - GroupM and TNS have partnered to launch an in-depth analysis into China's digital landscape to help marketers maximise their digital opportunities in the Mainland.
China to overtake Germany as third largest ad market in 2011: Zenith Optimedia
BEIJING - China will overtake Germany to become the world’s third-largest ad market in 2011, and stay at that position throughout the forecast period, according to an adspend forecast by Zenith Optimedia.
Chinese outpace western peers as most engaged in social good : Edelman
BEIJING – Consumers in emerging economies like China and India are more likely to purchase and promote brands that support good causes, outpacing their peers in Europe and the United States, according to the fourth annual Edelman goodpurpose study.
Chinese consumer confidence drops in cities, rises in rural areas
BEIJING – Consumer confidence in China’s rural areas continues to grow, while Chinese consumers in cities across all four tiers are less confident, according to the latest probe into consumer confidence in the mainland.
China's rich are willing to shop online for luxury : Ruder Finn
HONG KONG - Nearly half of Chinese consumers are willing to purchase luxury items online, indicating that China will provide a fertile ground for a booming online luxury market in the near future.
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