retail
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Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Why marketers are falling short on retail media this festive season
Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.
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Why Chinese brands are aggressively expanding in Indonesia
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
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YouTube partners with Shopee to launch shopping feature
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
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