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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Interpublic sells digital experiences agency Huge
IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.
IPG announces flat Q3; RGA and Huge held for sale
The holding company’s full-year organic growth forecasting remains at 1%.
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How Ponos' Battle Cats clawed back more than a million lost players
CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
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