rnib
Jun 19, 2024
RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
Category will encourage ad industry to write image descriptions for the visually impaired.
Mar 17, 2024
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
Dec 4, 2022
RNIB and Coca-Cola release accessible packaging for Christmas
The push was inspired by the work of The & Partnership.
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