saas
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
Mobvista aims to increase reach across sectors with Reyun acquisition
CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.
Agencies and advertisers struggling with post-Flash reality
SINGAPORE - Close to two months after Google stopped auto-playing flash ads on its Chrome browser, it seems many advertisers and agencies are still grappling with the shift to a Flash-free world.
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