by Bryce Whitwam | Campaign Asia

Feb 22, 2024

'A future imperative': Ben Condit of Mindshare on ...

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

From China to the world: C-beauty eyes global expansion

Jun 20, 2023

Bryce Whitwam

From China to the world: C-beauty eyes global expansion

SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?

Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss

Jun 5, 2023

Bryce Whitwam

Creative alchemy: Ogilvy's Chris Reitermann dives ...

SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.

China’s outdoor market set to keep growth in post-zero Covid era

Mar 7, 2023

Bryce Whitwam

China’s outdoor market set to keep growth in ...

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Jan 4, 2023

Bryce Whitwam

More tangible brand connections are needed in ...

SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.

Expect traditional Chinese retail to bounce back in 2023

Dec 7, 2022

Bryce Whitwam

Expect traditional Chinese retail to bounce back in ...

SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.