scent marketing
'Read this ad with your nose': The state of scent marketing
Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.
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When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
Scent marketing: The sweet smell of (brand) success
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
Scent-enabled outdoor ad entices with...garlic?
SINGAPORE - Outdoor advertising for the film "The Hundred-Foot Journey" periodically emits a whiff of garlic in an attention-getting nod to the film's culinary plot.
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